Load was released on June 4, 1996 through Elektra Records, it sold 680,000 units in its first week (making it the biggest opening week for Metallica) and the biggest debut of 1996. Load debuted (and spent four consecutive weeks) at #1 on Billboard 200. The album has sold over five million copies in United States and is certified 5x platinum by the RIAA. Four singles were released in part of the marketing campaign of the album: "Until It Sleeps", "Hero of the Day", "Mama Said", and "King Nothing".