Idiotland was low on plot and high on bizarre characters of unusual anatomy and memorable names, such as Margarita Schnapps and Lavender Sachet, a pair of mean-spirited, middle-aged shopaholics in Anthropomorphic animal form, or Milkshake Gravy, a nosy, unattractive, cross-dressing mailman. It also includes the serialized, three-part story, "Morties," about a small community overtaken by parasitic, mind-controlling fish, called Morties, which bubble up from the brain and burst through the skull. After "Morties" concluded, a new serial began in issue #4, called "Lunch Money." Both stories starred the creators Allen and Leib portrayed as children.