The quintessential capitalist, Markdown believes that the key to beating the Decepticons does not lie solely in brute force, but by using the marketplace against them. With his considerable financial skill and perfectionist creed, Markdown is an essential foil to the many shady dealers working for the Decepticons. He is not to be underestimated in combat, either, because of his impressive physical strength and sturdiness. Transforms into a General Motors H12 Hummer, which is capable of heavy towing, off-road driving, amphibious travel, and boasts a range of 500 miles. His demeanor can seem pompous and smug to others, sometimes alienating him from potential allies.