MLJ Comics was named after its three creators first initials: Morris Coyne, Louis Silberkleit and John Goldwater. It is also known as Archie Comics/Red Circle et al. During the superhero boom of the 1940s, MLJ produced various titles featuring their own superheroes, including the first patriotic-themed superhero The Shield and an early "magic ring" hero, The Fly. During the 1960s, the MLJ heroes were made into a team called The Mighty Crusaders. By September 1985, Archie Comics discontinued the Red Circle titles due to expenses.