Lori Pantel: "Monster High was launched quite differently than any other brand at Mattel. We actually launched with online content." Ira Singerman: "One of the great things about the animated stories is that we are able to see, almost in real-time, what the fans are thinking. So we go on YouTube, we go on Facebook; we read all the comments and what the fans say is really important to us." Audu Paden: "As we continue to make more Monster High webisodes there is a lot of things we're focussing on. We want to focus more on what we can find out about the school."