Nije ljubav stvar was the Serbian entry in the Eurovision Song Contest 2012 in Baku, performed by Željko Joksimović. The song was Joksimović's second time performing at the Eurovision Song Contest; the first time, in 2004, he placed second overall for Serbia and Montenegro with the song Lane moje. It qualified from the second semi final in 2nd place. In the final, it was performed 24th following Ireland and preceding Ukraine. At the close of voting, it finished in third place with 214 points.