Fridae is a media and services company that caters to the gay and lesbian community of Asia. It's online presence is at the Fridae.com portal, offering news, city guides, opinion articles and personals. The site is currently published in English, Traditional Chinese and Simplified Chinese. "Fridae" is inspired by "Man Friday" from Daniel Defoe's novel Robinson Crusoe. Koe has stated "as a man Friday or girl Friday, we wanted a site that could be your indispensable assistant"