The Grand Wizard at Penguin is the manifestation of the publisher, Penguin Books, as referred to in the Warlock magazine. He is referred to in deferential terms and appears to be deemed the ultimate decision maker for all things Fighting Fantasy. Even The Warlock himself referred to this character as "O powerful one!". References to him appear in Warlock from issue 3 to issue 5. Many of the references to the Grand Wizard are in relation to the prospective set up of a Fighting Fantasy Club.