Namco Bandai Holdings Inc. (NBHD)(株式会社バンダイナムコホールディングスKabushiki Gaisha Bandai Namuko Hōrudingusu), is a Japanese company formed through combining the management activities of Namco and Bandai and is the holding company of the Bandai Namco Group. Within the group, Namco Bandai Holdings Inc. is responsible for the planning and execution of management strategies. Bandai Namco Group is a global entertainment group producing toys and video game software amongst other things, such as visual and music content as well as logistics services. The group comprises three Strategic Business Units (SBUs) and the affiliated business companies. It came into existence on September 29, 2005 through establishment of the holding company by Bandai Co., Ltd. and Namco Ltd.. The group has established a Sub-holdi