WWE acquired the Extreme Championship Wrestling name and video library in 2003 and later began reintroducing ECW through a series of DVDs and books. The most notable example is The Rise and Fall of ECW, a documentary (and later a book) of the promotion's history. The enormous popularity of this and other ECW merchandise; along with a suggestion from Rob Van Dam prompted WWE to organize an ECW "reunion show" pay-per-view in 2005 dubbed ECW One Night Stand. The financial and critical success of the show motivated WWE to organize a second One Night Stand the following year. With rejuvenated interest in ECW, WWE began exploring the possibility of reviving the promotion full-time.