Harley Davidson is a motorcycle manufacturing company based in the United States (Founded in Milwaukee, Wisconsin). Harleys are known for making big,loud,charismatic bikes. They mainly make motorcycles designed for highway cruising. Their logo is also very famous and they make a considerable amount of money on it(5% of net income). Harley has been known as the brand image of classic American cruiser bikes as they have brought cruisers to the modern culture.