The film marks the point where the Child's Play series takes a more humorous turn and often into self-referential parody. It doesn't continue on with the concept of a child victim in possession of the doll, thus the absence of Child's Play in the title. Bride of Chucky follows the events of Child's Play 3 in continuity, but not tonally or in a continuation of those films' overall plot (where Chucky pursued the character Andy Barclay). This film also marks Chucky's new permanent look, a more frightening appearance in which his face is covered in stitches, staples, and scars following his fate in Child's Play 3.