STV previously known as Scottish Television, is a television channel in Scotland. It operates the two ITV licensees in northern and central Scotland, formerly known as Grampian Television (now legally STV North) and Scottish Television (now legally STV Central). The brand was adopted on Tuesday 30 May 2006 replacing both franchises' identities. In 2013, STV won licences to launch local TV channels in Glasgow and Edinburgh. STV Glasgow launched on 2 June 2014, with STV Edinburgh following on 12 January 2015. STV started showing Emmerdale since 2012.