Developer disputes and feuds in the video game industry. Though generally respectful of other game companies and developers, there are occasionally disputes between them. * Tecmo's Tomonobu Itagaki, creator of Ninja Gaiden, bashed Hideki Kamiya's Devil May Cry franchise. He characterized the gameplay elements as "shallow" and the enemies as noninteractive objects that the player attacks.[1] * In a Eurogamer video interview, Activision producer Noah Heller called rival game studio Gearbox's first person shooter, Brother in Arms: Hell's Highway, a "crappy war game" compared to Call of Duty: World at War, published by Activision. A senior developer stated, "I watched the trailer and I was like these guys are not even in the same league.".[2] * Microsoft's Aaron Greenberg claims pe