At a club to celebrate Daniel's first issue party, Bradford congratulates Daniel on coming through as the MODE editor-in-chief, but Wilhelmina spoils the festivities when she brings up Daniel's older brother Alex, who was the editor-in-chief at sister publication Hudson. The mention of his late brother proves unsettling for Daniel, which prompts him to set out to prove to his father and Wilhelmina that he can be as capable as his brother in running a magazine. This gives him the idea to revamp MODE in an effort to attract a more upbeat audience.