Bara(薔薇, "rose"), also known as the wasei-eigo construction "Mens' Love"(メンズラブmenzu rabu) or ML, is a Japanese jargon term for a genre of art and fictional media that focuses on male same-sex love and desire, usually created by and for gay men. The bara genre began in the 1960s with fetish magazines featuring gay art and content. Besides bara manga, also called gei comi(ゲイ コミ, "gay comics"), and illustration, a number of bara erotic games exist, as well as novels and memoirs. Bara is mostly a Japanese phenomenon, with limited western exposure through manga scanlations and online homoerotic art communities. While bara faces difficulties finding western publishers, it has been described as "the next big porn wave coming out of Japan."