The original Magical Girl archetype. Sometimes she's from Another Dimension or otherwise Magical Land unless the whole show is in a magical setting. Magic study is often equated with school, and many characters are out getting their licenses. The origin of magic is implied to be genetic with training required to hone it. She may be a princess, who may or may not be visiting Earth as part of training to become queen--if so she may have to compete with rivals to the throne. The original Cute Witch, Sally the Witch, was directly inspired by the American TV series Bewitched.