Bill appears to be disappointed when his father chose Dennis to lead the family business, despite the fact that the two brothers are enemies with each other anyway. Thus, Bill seems to hold a grudge against Dennis, being the favorite son of his father as well. He is enemies with all of his family members, except his mother and Lolly, his niece. Bill is a romantic interest to Julienne Knack, the heiress of the wealthy Knack family. Bill has Commitment Issues, and his lifetime wish is to see the ghost of his rich spouse, which could be inspired by the trait.