The key to any successful company is synergy. For many corporations, their operation is divided into two main tasks: * Create the Product * Sell the Product The conflict arises when the two halves have to work together. Marketeers view engineers as socially inept nerds. Engineers view marketeers as technologically ignorant charlatans. But somehow, the products have to be made for the customer, and the two factions have to work through their grievances. Heaven help you if you get the big wigs involved. Of course, everyone hates Management. See also Slobs Versus Snobs for cultural conflicts.