The SS Cars Ltd Model 100 "Jaguar" was so named as the '100' reflected the capability of the 3.5-litre model to exceed 100 mph - then a remarkable speed for a production vehicle. In common with many products of the thirties, the adoption of an animal name was deemed appropriate, and once approved by Bill Lyons the name "Jaguar" was given to a new saloon car in 1936, and from that point to all the cars. . Following the Second World War, because of the connotations then attached to the initials ""SS", the company was renamed Jaguar in 1945.