Following the launch of chicken and steak quesadillas earlier in 2002, Taco Bell Corp. introduced a new Cheese Extreme Quesadilla. The "Xtreme Deal" promoted the Cheese Extreme Quesadilla and four collectible X-Games beverage cups. With the purchase of a Cheese Extreme Quesadilla Combo, customers got a Cheese Extreme Quesadilla, a crunchy taco, and a free X-Games collector cup for $2.99.