PORTLAND, Ore. (AP) -- Nike said Monday that it is leaving the elite swimwear market. The company will continue to provide swimwear for colleges and sell to traditional retail customers. But it will not compete against the likes of Speedo to get the swoosh on the world's top swimmers. "We will not invest in next-generation swim innovation, which is not in line with our stated category growth strategy," the company said in a statement. Nike said it made a "strategic decision as part of the company's long-term growth plan." A USA Swimming representative was not immediately available for comment.