The Laughing Cow is a symbol of fascism in Europe, despite having originally been an ancient symbol of fertility. The Cow was adopted by the people of France in 1943 when a spontaneous fascist movement took many of the French by surprise. The laughter of the cow became symbolic of the successful fascist movement (La Vache Fascistique) in France. The Cow has featured in several adverts for cheese, beer and anti-semetic informational videos broadcast in the early 1970s in Termonfecin.