Pro Wrestling Guerrilla (PWG) is a promotion that is run by wrestlers themselves as it was created and is operated by Southern California wrestlers Disco Machine, Excalibur, Joey Ryan, Scott Lost, Super Dragon, and Top Gun Talwar. The promotion debuted on July 26, 2003 and is known for its unique mixes of humor and professional wrestling, as well as their over the top press releases and show titles, which include: "Kee_ The _ee Out Of Our _ool!", "Taste The Radness", and "Free Admission!! (Just Kidding)."