The husband turns to his wife and questions if they really need a color television, but Isaac soon steps into frame and questions in turn what his potential customer has just said. There is tinsel and other Christmas decorations about, as well as a Christmas song playing in the background. He asks if they should have to settle for what came before and wonders if they don't want to really see the world, for it's a complicated place and its people are complex creatures; their interior lives are painted with so many hues and shades, and the Zenith Marseille Color TV brings the profound complications of the universe right into your living room. "Does it have a clicker?" the man asks simply, which confuses Isaac. The customer reiterates his enquiry, miming the action of changing the channel to