Flamingo Road was a prime time soap opera that ran on NBC from 1980 to 1982. It was first seen as a made-for-TV movie in 1980. The show was based on the 1949 Joan Crawford movie which, in turn, was based on a novel by Robert Wilder. Unlike the film, the sexual suggestiveness was frank (as it had been in the novel), and the show was set in Florida, and not in an abstract Southern state. One of the more wealthier families in town was the Weldon family, who ran the local paper mill, and lived on Flamingo Road.