The culmination of the 2010 Football League Championship play-offs saw Blackpool beat Cardiff City to earn promotion alongside the Championship champions Newcastle United and runners-up West Bromwich Albion. In the match, Blackpool twice came back from going a goal behind, before taking the lead for the first time just before half-time. With no score from either team in the second half, the final result was 3–2 to Blackpool in normal time.