You'll Always Be The King Of This Town is the name of the first trailer of the second downloable content of Grand Theft Auto IV, The Ballad of Gay Tony. The trailer was released on September 1st, eight months after the release of The Lost and Damned. For the trailer see here. The second trailer, There's Always a Girl, is aimed towards Episodes from Liberty City instead of just The Ballad of Gay Tony, it includes The Lost and Damned.