Snow White and the Seven Dwarfs was to be the first full-length cel animated feature in motion picture history, and as such Walt Disney had to fight to get the film produced. Both his brother and business partner Roy Disney and his wife Lillian attempted to talk him out of it,[9] and the Hollywood movie industry referred to the film derisively as "Disney's Folly" while it was in production. He had to mortgage his house to help finance the film's production, which eventually ran up a total cost of $1,488,422.74, a massive sum for a feature film in 1937.