A live Variety Show from the 1950's which was hosted by a rotating group of entertainers. The title refers to the show's primary sponsor, Colgate-Palmolive. The November 22, 1953 episode was the first NTSC color television broadcast. Some of the most famous acts of the day appeared either as hosts or guest stars, including Abbott and Costello, Martin and Lewis, Jack Benny, Bob Hope, Frank Sinatra, Ethel Merman, Jackie Gleason, Donald O'Connor, Charlton Heston and Burt Lancaster. Lasted five and a half years before going off the air due to competition from Ed Sullivan.