An ostracized young boy named Bastian who loves to read steals a magical book which claims to have No Ending. In it is the story of an otherworldly Magical Native American boy named Atreyu on a quest to save a Magical Land from vanishing. As Bastian reads more and more of the story, he finds that the book seems to be aware of him. Eventually, it is revealed that the magical land within the book is actually another dimension encompassing all of human imagination, and only a human with creative ideas can save it.