In June 1988, WWF TV producer Bruce Prichard debuted as Brother Love, a red-faced, smarmy, very boisterous "preacher" who claimed to preach not the word of God, but "the word of love." He was best known for his cheesy catchphrase of "I love you!" The gimmick was inspired by controversial televangelists of the time. Brother Love also featured prominently in WrestleMania V in 1989 where Roddy Piper "de-skirted" Brother Love of his "kilt" after taking over Piper's Pit. A year later, Sgt. Slaughter bestowed a medal upon Brother Love during SummerSlam 1990 for being the "greatest American."