Alfie was born 4 March 1964, his parents were killed in a car crash on Valentine's Day and the family mourn their death each year. Although young, he took responsibility for his younger brother Spencer and his grandmother Nana, widely known as Nana Moon. Alfie use to visit the water fountain at the National Gallery all the time with his Nana when he was a kid. Nana had a friend, that worked at the Lyons' corner house on the Strand. Nana's friend use give them some cake and they would come and sit by the fountain and eat it.