SuG is a band formed in 2006. The band has released one EP and several singles, and was signed to Indie PSC, a subdivision of PS Company, before going major with PONY CANYON in early 2010. The name "SuG" is derived from the transliteration of the English word "thug", written in Japanese as Sagu (サグ). The name is then simplified to the slightly more romantic "Sug".