Madison James is a fictional character from the NBC soap opera, Days of Our Lives, created by head-writers Marlene Clark Poulter and Darrell Ray Thomas, Jr.. She was portrayed by actress Sarah Joy Brown, who made her onscreen debut on the episode that aired October 4, 2011. Madison is introduced into the series as the headstrong CEO of Mad World Cosmetics and as a potential love interest for Brady Black (Eric Martsolf). She is also a longtime competitor and rival against series veteran Kate Roberts (Lauren Koslow) and her resurrection of Countess Wilhelmina. Originally introduced with an unknown past, the pre-Salem secrets of Madison's life begin to become exposed as she continues to live her life in Salem. In April 2012, it was announced that Brown was let go from Days of our Lives, and M