On 7 October 2008, a press release noted that Electronic Arts Inc. has promoted Humble to Executive Vice President and Head of The Sims Label of EA. In this role, Humble will be responsible for The Sims Label, which develops and markets life-simulation games and online communities with an emphasis on creativity, community and humor. On 23 December 2010, SimPrograms posted an announcement that Humble was leaving (had left?) Electronic Arts to work for Linden Lab, the creators of Second Life.