Antonio Peña (1948 – October 5, 2006) was the founder of the Mexican promotion Asistencia Asesoría y Administración (AAA), which was revolutionary in the way matches in Mexico were presented and reached its height of popularity in the early 1990s before the downturn of the Mexican economy. AAA is the promotion largely responsible for bringing the "Lucha" style to the United States, with such wrestlers as Rey Misterio Jr, Psicosis, La Parka, Konnan and others. Peña was the former head booker of EMLL before forming AAA.