Weet-Bix in New Zealand has frequently released sets of collector cards, puzzles, photos and vouchers inside Weet-Bix packs since the 1930's. Weet-Bix packs produced between Autumn and Spring since about 1999 have contained cards with pictures of All Blacks. Up until 2006, the cards were used as collector cards and promotional items. Since 2007, the cards are made up for games with player statistics.