Detailed information about the United Kingdom's video game market has only become publicly available in recent years. However, this limited sales data paints a clear picture of the console and handheld market. British gamers as a group infrequently buy a million or more copies of a single title within a year, due to the country's fairly limited population. However, as Assassin's Creed 3 selling nearly 900,000 copies in late 2012 alone shows, the market is still sizable compared to the rest of the continent of Europe.