JoeSoap is a soap saver designed in the North East of England by JoeSoap Ltd. a family run business specialising in 'green and clean products'. According to the JoeSoap website the product can 'not only can it save soap, it can save you money'. The Product:‘JoeSoap’ the product is a plastic elliptical disc measuring approximately 8cmx5cm. On both sides the design incorporates a ridged edge, small protrusions and holes through the centre, all designed to aid the attachment of soap to JoeSoap.