The Center for a New American Dream is a non-profit organization based in Takoma Park, Maryland, on the border of Washington, DC. A primary focus of New American Dream is promoting sustainable consumption. New American Dream’s stated mission is to “help Americans consume responsibly to protect the environment, enhance quality of life, and promote social justice.” The organization works with individuals, institutions, communities, and businesses to conserve natural resources, counter the commercialization of the culture, and change the way goods are produced and consumed.[1]