Reginald "Reg" Holdsworth was the manager of Bettabuy and Firman's Freezers to Curly Watts' assistant manager from 1989 to 1995. Reg had an inflated opinion of himself, both professionally and personally. Eccentric, pompous and vain, Reg had an eye for the ladies but his ostentatious personality was enough to put off any sane woman. While working at Firman's, Reg owned the Corner Shop which was managed by Maureen and Maud. In 1995, he took the position of Chief Executive for Distribution in Lowestoft but while separated from Maureen he ran off with wages clerk Yvonne Bannister.