Vladimir "Vlad" Lem is a supporting character in the 2001 video game Max Payne, as well as the main antagonist of the 2003 sequel Max Payne 2: The Fall of Max Payne. He is a Russian mobster, arms-dealer, and the leader of the Russian Mob in New York City. He is engaged in a violent war with the Punchinello crime family. Fighting the mobsters, Vlad makes an alliance with Max Payne but, a few years later, he gets power hungry and ultimately becomes Max's enemy.