In 2001, advertisements for the service can be seen throughout New York City (mostly in men's bathrooms), but at that time, its name as "Dangerous Liaisons" has not been established yet. Max Payne once called the service in 2003 and asked to talk to Mona. Their conversation, as any other made from Payne's phone, was recorded by Cleaner spies. In 2012, it was shutdown by police and it's Madame arrested.