The name of the series originated in a quote from the late Steve Sabol of NFL Films, who stated: Originating as an NFL Network special on the career of Bill Parcells in November of 2010, it premiered as an episodic series on September 15, 2011 with the first part of Bill Belichick's documentary. The documentary was viewed by about 657,000 viewers, the most-watched documentary in NFL Network's history, and was the second-most watched program in Boston at the time with 151,000 viewers, trailing behind a Boston Red Sox game. Season One was eventually released on DVD.