You Can Play is a social activism campaign dedicated to the eradication of homophobia in sports, centered around the slogan, "If you can play, you can play." The campaign was launched on March 4, 2012, by its three co-founders: Patrick Burke (a scout for the Philadelphia Flyers and son of former Toronto Maple Leafs GM Brian Burke), Brian Kitts, and Glenn Witman (both of GForce Sports). The campaign was precipitated by the death of Brendan Burke, son of Brian and brother of Patrick. You Can Play is an official partner of the National Hockey League. The current executive director of the organization is Wade Davis.