Military recruitment ads, appearing on TV or in print. There are two ways to go with these: * One type tends to depict the military as far more glamorous than in real life, and tends to downplay the danger of violent death. Of course, everyone already knows about that part... * The other does not downplay the danger and may in fact emphasize the risks and harsh conditions that servicemembers endure. It instead asks you, are you Badass enough to take it? Do you want to be? See also Wartime Cartoon, Recruiters Always Lie. Examples of Join the Army They Said include: