Steve Rubel is a senior marketing strategist with 15 years experience. He currently serves as senior vice president in Edelman's me2revolution practice. Edelman is the largest independent global PR firm. Rubel is charged with helping Edelman identify, test, incubate and champion new forms of communications that get people talking across new platforms and channels. He also explores these technologies on his well-read Micro Persuasion weblog and in a weekly column for AdAge Digital.