In commercials from the 1960s, 70s and 80s, the rabbit was known to disguise himself in order to get his beloved cereal, employing costumes as diverse as a balloon vendor, a painter and a Native American. One alternate slogan for the cereal was, "Oranges, Lemons, and Grapes I see; the fruit taste of Trix is all for me". Once, Bugs Bunny helped the rabbit get the cereal. The rabbit's popularity has led him to appear in commercials for other products, such as a Got Milk? advertisement.