"Ride 'Em Cowboy" is a recurring song in the direct-to-video "Elmo's World" special, Elmo's World: Wild Wild West! A group of cowpokes and livestock (plus one cactus) sing the short country ditty to Elmo twice during the video. Upon their third appearance, Elmo begins singing the song, expecting them to join on, only now they've come to watch the Wild Wild West Channel and have him be quiet.